Why We Exist
Ecommerce has never been noisier — or more expensive. Customer acquisition costs are rising, attribution is chaotic, margins are thinner, and paid ads alone no longer sustain growth. Brands are realizing that buying traffic is not the same as buying profit.
Gara exists to fix the economics of ecommerce growth.
We help emerging and established ecommerce brands reduce acquisition cost and maximize customer lifetime value so growth compounds instead of burns capital.
The Problem With Traditional Agency Models
For years, agencies have treated ecommerce as a media buying competition. More budget → more impressions → more sales. But in reality:
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CAC keeps rising
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ROAS keeps declining
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CLV remains underdeveloped
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Retention is neglected
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Profit suffers
Most brands are left with acquisition heavy funnels and minimal monetization infrastructure. We believe that model is broken.
Our Approach
We help brands shift from acquisition-heavy growth to profit-driven growth, using these pillars:
1. Efficient Acquisition — reducing CAC through smarter targeting, funnel efficiency, and channel diversification
2. Conversion Optimization — ensuring paid traffic converts profitably, not wastefully
3. Retention & Monetization — increasing CLV through email, SMS, loyalty, subscription & post-purchase systems
4. Data & Attribution — enabling visibility, decision-making, and accountability
The result is a growth model where profit compounds, not just media spend.
Our Origin
Gara Consultancy began as a consulting firm founded by Derrick Ogara in 2021. Brands trusted us for strategic advisory — but they kept asking for more than advice. They wanted execution. They wanted problems solved, not just diagnosed.
The shift from consulting to execution became inevitable. The inflection point was the addition of Co-Founder & Director of Operations, Mr. Courage Kibira, who enabled the operational transformation that turned Gara into a full-scale ecommerce growth agency.
Today, Gara serves brands globally — across Kenya, South Africa, the United Kingdom, the Netherlands, Canada, and the United States — with a focus on performance, profitability, and long-term customer economics.
How We Work
Every brand faces different bottlenecks depending on its stage, model, and category. So we don’t default to one-size-fits-all playbooks. Instead, we:
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Diagnose the bottleneck
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Define the KPIs that matter
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Deploy the growth systems
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Measure performance relentlessly
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Scale what works
We report internally every week, and with clients once milestones are achieved — because we believe if you cannot measure something, you are guessing.
Alignment Through Milestones
Unlike agencies who charge for activity, we align on outcomes. Projects are structured through milestone-based progress with installment payments tied to completed phases. This ensures clarity, reduces risk for clients, and keeps everyone accountable.
Our Philosophy
We believe:
If you cannot measure it, you are guessing.
If you cannot retain it, you are overpaying.
If you cannot monetize it, you are leaving money on the table.
This philosophy has shaped the data-driven culture inside Gara and the systems we deploy for our clients.
Who We Serve
We work with:
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Emerging ecommerce brands setting up acquisition + retention foundations
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Scaling brands optimizing funnels, CAC and CLV
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Established brands building compounding profit engines through retention and customer economics
If you’re unsure where your bottleneck is — request a call.
If you know what you need — request a quotation.
Mission
To help emerging and established ecommerce brands reduce customer acquisition costs while maximizing profit.
Vision
A market where ecommerce brands build long-term relationships through understanding customer needs, not just buying impressions.