Setting a free shipping threshold (e.g., “Free shipping on orders over $75”) is one of the most effective ways to nudge customers to spend more. To maximize this, set your threshold slightly above your current AOV and use dynamic progress bars in the shopping cart to show customers exactly how much more they need to add to qualify.
How can I effectively use free shipping to increase my AOV?
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About the Author: Derrick Ogara
Derrick is an ecommerce management expert skilled in strategies that ensure ecommerce profitability long term. When Derrick is not solving ecommerce headache, he's petting his fish or watching anime.