The article suggests several practical steps to inspire customers:

• Create a Branded Hashtag: Choose a unique, memorable hashtag that aligns with your brand (e.g., Nike’s #JustDoIt) and promote it in your bio, packaging, and emails.

• Make it Easy: Include simple calls to action (CTAs) like “Tag us in your photo” or “Use our hashtag for a chance to be featured” on your social media and product inserts.

• Showcase Examples: Share existing customer content to show your audience the type of content you value.