Very important—shipping costs are a major factor in cart abandonment. You should plan your fulfillment strategy carefully, considering options like free shipping thresholds, flat rates, or real-time carrier pricing to balance customer satisfaction and healthy margins.
How important is logistics (shipping & fulfillment) for profitability in ecommerce?
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About the Author: Derrick Ogara
Derrick is an ecommerce management expert skilled in strategies that ensure ecommerce profitability long term. When Derrick is not solving ecommerce headache, he's petting his fish or watching anime.