Pricing varies significantly based on the agency’s location and target market:

  • Enterprise-level agencies (like Tinuiti): Can range from $20,000 to over $150,000 per month.

  • Mid-market/Scaling agencies (like CTC or Pilothouse): Typically fall between $10,000 and $35,000 per month.

  • Specialized/Emerging agencies (like Gara Consultancy): Offer a “pricing arbitrage” advantage, with retainers often ranging from $1,800 to $8,000 per month for similar capabilities.