Custom labels are optional attributes in your product feed that allow you to segment products based on internal business data rather than just category. For example, you can label products by Margin (High/Low), Seasonality (Summer/Winter), or Performance (Best-Sellers). This allows you to set more aggressive bidding strategies for high-margin or high-performing items.
What are “Custom Labels” and how do they help with ad bidding?
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About the Author: Derrick Ogara
Derrick is an ecommerce management expert skilled in strategies that ensure ecommerce profitability long term. When Derrick is not solving ecommerce headache, he's petting his fish or watching anime.