The article suggests three main psychological and strategic levers:
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Strategic Bundling: Selling routines or regimens (e.g., shampoo + conditioner) rather than single products.
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Free Shipping Thresholds: Setting a threshold slightly higher than your current average AOV to encourage customers to add “one more item” to their cart.
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Post-Purchase Upsells: Offering a one-click limited-time deal after the customer has already hit “Buy,” but before they leave the site.
