The “Core Four” are behavior-triggered sequences that typically generate 70-80% of automated email revenue:
-
The Welcome Series: Indoctrinates new subscribers and turns them into first-time buyers.
-
Abandoned Cart/Checkout: Recovers lost revenue from high-intent shoppers who left items behind.
-
Browse Abandonment: Nudges “window shoppers” who viewed products but didn’t add them to a cart.
-
Post-Purchase Flow: Transforms one-time buyers into repeat customers and brand fans.
