Facebook and Instagram remain the most powerful platforms for ecommerce sales in Kenya, largely because of their advanced advertising targeting capabilities and large active user base. Facebook Ads allow you to reach highly specific audiences by location (Nairobi, Mombasa, Kisumu), demographics, interests, and purchase behaviour. TikTok is a rapidly rising platform ideal for younger audiences and visually driven products. The right platform depends on your product and target customer — we’ll advise you clearly during your free audit.