Marketing In Kenya: Kenya’s One Stop Marketing Solutions

When it comes to marketing in Kenya, we go an extra mile. Get tailored services that go beyond just getting products to customers but also building trust. Make a choice of the marketing services suitable for you from our broad range of marketing services.

We have something in common and it’s the urge to grow and prosper. We also have deep love for the Kenyan business community and serving you is our top priority.

Not just service but ensuring growth and prosperity through our marketing services.

It doesn’t matter if you are a local, international, new or established business, marketing cuts across any type of business. The point in business is to make sales, right? Our team has expertise to help your products penetrate the market in most industries.

Get a comprehensive package of marketing solutions in

• Digital Marketing
• Experiential Marketing OR
• Get market insights (for those who want to set up businesses in the country).

Digital Marketing

In this division, we help brand from launching to establishing authority and everything in between.

Online Brand launch

Cut the cost of having to establish locations in every single town. Launch your business in the digital space. You would have avoided dealing with the different tax policies that come with each county. You will also have a broader audience reach compared to having a physical location.

We help brands build a presence online by setting up websites for them or helping them set up for themselves. We know that a website should not only be appealing to the audience but also reflect the image of the business.

Establish Authority Through SEO

After designing your website, we have an assortment of SEO services that would help you build authority in your niche. These optimization services include:

• On-page optimization
• Technical SEO
• Off-page optimization
• Content creation

Establishing authority in any specific niche is a process that should be approached with a winning strategy. Our SEO division has experience in setting strategies for brands to succeed inside and outside Kenya.

Local Business Authority

In the early 2000s and 1990s it was easy for local business to establish authority in their niche and location. But as time went by, more entrepreneurs put up businesses and you’d now get 8 coffee shops in a single street.

Competition is good for customers but it can run you out of business if you are not competitive enough.

Amidst the increase in competition among local businesses, Internet came to help out. Companies like Google have Google Business where you can create a profile for free. If the profile is optimized well, you will definitely outrank your competition on the Google listing.

Connect With your Audience

Most Kenyan businesses focus on making sales rather than building loyalty among customers. If you are focused on making sales, you should also work on building loyalty. After all, loyal customers come back and even refer friends.

Creating customer loyalty may sound complex but it is as simple as connecting with your audience. Customers are humans remember, to really understand one another we need to connect and let them know you relate with their needs and struggles.

Our team has strategies to help your brand connect with audience throughout the digital space including:

• email marketing services in Kenya
• Social media marketing

Experiential Marketing in Kenya

Kenya with a population of approximately 50 million citizens in 2024 has a broad market that is projected to keep expanding. Be a smart trader and take advantage of this vast market.

To get you product to the right target market, you should have an understanding of the demographic distribution. This is where we come in. Just like in digital marketing, here too we help you from product launch to building loyalty and everything in between that can be done on the ground.

Let’s deep our toes.

Product launch

Customers would never know you have a new product unless you let them know. How can you do this? Well, you can advertise on TVs and Radios and hope they would buy or you can let Gara get your product to the specific users of your new products. This kind of marketing in Kenya is essential for consumer goods mostly.

How we do it:

• Secure a special display for your product in supermarket aisles
• Have a PR event like roadshows at grassroot level. OR
• Take Your product to the right consumer directly (e.g door to door activation campaign).

Different launch event have different outcomes depending on the product in question.

Expand Customer Base

Try out different audience pools and get their reaction to your product and brand. Don’t confine your reach within the barriers of big cities and towns in just a few stores.

We make brands household names in the targeted customer base. How we do it is no secret:

• PR events
• One on one activation campaign

Again, different products call for different strategies. There is no one size fits all in this business.

Improve Sales

Expanding your client base should mean an increase in sales, right? Well, it’s only true if the demand remains high. When we do our part and you do your part, you should experience a surge in sales.

You ensure your products or services are above market standard, we get them to the desired audience.

Build a Connection with Customers

Our PR events and engagement with customers is not just to make sales but to build loyalty. In marketing, it is a known fact that the second sale is more important than the first sale. That’s why we build a connection with the customers during the campaign, answer their questions and let them know how the brand cares for their needs.

We offer experiential marketing services that is unique to every brand and product.

Look Before You Leap

When we said we were more than just a marketing agency, we really meant it. We understand the uncertainty entrepreneurs face when starting a business. They might end up not making a decision due to lack of information or end up making a wrong decision.

Don’t get started on the wrong foot, our agents carry out comprehensive market research and break it down for you in the simplest but detailed way possible.

Be in the know and make informed decision as an entrepreneur.

We are your business partner when it comes to marketing in Kenya. Your business is our concern.