What We Do
If you’re running an online shop in Kenya — whether on Instagram, Shopify, WooCommerce, or via WhatsApp — you already know that posting content alone won’t cut it. You need a social media marketing strategy built around one thing: sales.
Gara Consultancy is a social media marketing agency in Nairobi specialising exclusively in ecommerce. We don’t do vanity metrics. We run Facebook ad campaigns, Instagram marketing funnels, and TikTok content strategies that are engineered to grow your online revenue — measurably and consistently.
From Nairobi to Mombasa to Kisumu, we partner with Kenyan SMEs who are serious about scaling online. Our team combines local market knowledge with world-class performance marketing techniques to deliver results that actually move the needle.
Built for Ecommerce Businesses in Kenya
We work with businesses that sell online and want a social media partner focused on revenue — not reach.
Our Services
Social Media Marketing Services in Kenya
Every service is built around one goal: growing your online sales. No fluff, no filler — just a clear strategy and measurable execution.
Most Popular
Facebook & Instagram Ads Management
Our core offering. We create, manage, and optimise paid ad campaigns on Meta platforms specifically for Kenyan ecommerce businesses — with a relentless focus on ROAS.
- Full campaign setup & audience research
- Creative ad copy & visual design
- A/B testing & conversion optimisation
- Weekly performance reporting
- Retargeting & lookalike audiences
Content & Growth
Social Media Management Kenya
Full-service management of your Instagram, Facebook, and TikTok pages — from content creation to community management and growth strategy.
- Monthly content calendar & strategy
- Professional photo & video content
- Copywriting & caption optimisation
- Community management & DMs
- Hashtag & SEO strategy
Revenue Focused
Ecommerce Sales Funnels
We don’t just run ads — we build full sales funnels that move customers from cold scroll to completed purchase, integrating social media with your store.
- Funnel mapping & strategy
- Landing page optimisation advice
- Lead magnet & offer development
- Email/WhatsApp follow-up sequences
- Conversion rate optimisation
Analytics
Paid Ads Audits & Strategy
Not sure why your current ads aren’t working? We perform deep-dive audits of your existing campaigns and deliver a clear, actionable growth plan.
- Full Facebook/Instagram ads audit
- Competitor analysis in your niche
- Custom strategy document
- Actionable quick wins & long-term plan
Launch Ready
Product Launch Campaigns
Launching a new product or collection? We build hype-driven, multi-platform launch campaigns that generate pre-orders, waitlists, and day-one sales.
- Pre-launch awareness strategy
- Launch-day paid ad blitz
- Influencer & UGC integration
- Post-launch retargeting campaigns
How We Work
Our Proven 6-Step Process
A clear, repeatable system we use with every ecommerce client to deliver consistent, scalable results.
Where We Work
Platforms We Manage
We go where your customers are — and we know exactly how to convert on each platform.
What to Expect
Results You Can Measure
We don’t deal in impressions and reach. Here’s what our ecommerce clients in Kenya actually see.
Why Choose Us Over Every Other Agency
Kenya has plenty of “digital marketing agencies.” Here’s why ecommerce businesses from Nairobi to Mombasa choose Gara Consultancy.
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100% Ecommerce Focused
We don’t take on law firms, clinics, or NGOs. Every client we serve sells products online. That specialisation means deeper expertise, better results.
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Revenue-First, Not Vanity Metrics
We measure success in sales and ROAS — not likes, follows, or impressions. If it doesn’t contribute to revenue, we cut it.
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Deep Kenyan Market Knowledge
We understand Kenyan consumer behaviour, M-Pesa payment patterns, local shopping seasons, and what messaging resonates in Nairobi, Mombasa, and beyond.
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No Long-Term Lock-In Contracts
We earn your business every month. Monthly rolling engagements mean we’re always motivated to deliver — and you’re never stuck if it’s not working.
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Full Transparency, Always
You own all your ad accounts, pages, and data. No black boxes. No mystery fees. Complete visibility into every decision we make
Gara vs. Other Agencies
| Others | Gara | |
|---|---|---|
| Ecommerce specialisation | ✗ | ✓ |
| ROAS-focused reporting | ✗ | ✓ |
| Local Kenya market expertise | ✗ | ✓ |
| Own your ad accounts | ✗ | ✓ |
| Monthly rolling contracts | ✗ | ✓ |
| Dedicated account manager | ✗ | ✓ |
| Weekly performance reports | ✗ | ✓ |
| Sales funnel integration | ✗ | ✓ |
Client Results
Real Results from Kenyan Businesses
Investment
Simple, Transparent Pricing
No hidden fees. No confusing packages. Just clear pricing built around what Kenyan ecommerce businesses actually need to grow.
Starter
- 1 platform managed (Facebook or Instagram)
- Up to 2 active campaigns
- 8 content posts/month
- Monthly performance report
- Basic audience research
Growth
- 2 platforms (Facebook + Instagram)
- Up to 5 active campaigns
- 16 content posts/month
- Weekly performance reports
- Full audience & competitor research
- Sales funnel strategy & setup
- WhatsApp lead integration
- Dedicated account manager
Premium
- All platforms (Facebook, Instagram, TikTok)
- Unlimited active campaigns
- Full content production team
- Weekly monitoring & reporting
- Advanced funnel & CRO strategy
- Influencer management
- Product launch campaign support
- Priority dedicated account manager
Not necessarily. Many of our Kenyan clients sell directly via Instagram, Facebook Shop, or WhatsApp Business without a dedicated website. We build campaigns and funnels that work within these platforms. That said, having a Shopify or WooCommerce store significantly increases your conversion potential and gives us more tools to work with. If you don’t have a website, we can advise on the most cost-effective setup to maximise your sales.
Absolutely — when done correctly. Social media marketing is one of the highest-ROI channels for ecommerce businesses in Kenya. The key difference is strategy and execution. Posting randomly won’t move the needle. But a structured approach combining targeted paid advertising, conversion-optimised content, and a proper sales funnel can consistently generate 3× to 5× return on your ad spend. Our clients see real, measurable revenue growth — not just vanity metrics.
Yes — paid ads management is one of our core specialisations. We handle everything from initial campaign setup and audience research, to creative production, A/B testing, budget management, and ongoing optimisation. We manage Facebook and Instagram ads exclusively for ecommerce businesses, meaning we bring deep, niche expertise rather than a generalised approach. We are a certified Meta Ads agency with a proven track record in the Kenyan market.
Most ecommerce clients begin seeing measurable improvements within 30 days — increased traffic, more inquiries, and initial sales from paid campaigns. However, significant and consistent revenue growth typically becomes clear between 60–90 days as we gather enough data to optimise campaigns fully. We set realistic expectations from day one and share transparent weekly reporting so you always know exactly where things stand.
Facebook and Instagram remain the most powerful platforms for ecommerce sales in Kenya, largely because of their advanced advertising targeting capabilities and large active user base. Facebook Ads allow you to reach highly specific audiences by location (Nairobi, Mombasa, Kisumu), demographics, interests, and purchase behaviour. TikTok is a rapidly rising platform ideal for younger audiences and visually driven products. The right platform depends on your product and target customer — we’ll advise you clearly during your free audit.