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Google Maps. Where your Google profile will show.

How to Create a Google Business Profile

Ojiboyie77

Imagine visiting a town or city you are not very familiar with. You have to get for food or take your partner on a date. What would be the first thing to do?

In this age, you would most likely pull out your phone and Google search “restaurants near me”.

Google business profile displays on Google maps.
Your business will get displayed on Google maps for customers to find.

Google Business listing drives traffic to your business while you focus on the customers. I am sure most business owners would want this for their businesses, wouldn’t you?

Creating a Google Business Profile is free and very simple. I’ll take you through the simple steps so you too can use this tool to scale your business. Let’s get straight to it, shall we?

How to Create a Google Business Profile (Step by Step)

  1. Google search “Google.com/business” you can use your browser or the quick search section.
  2. Log into an account. A pop up list of all the Google accounts on your device will appear. Choose the one you want to set up the profile on. If it is not there, you can sign in on google.com/accounts
  3. Click “create profile”. Search your business name. If your business is already listed and owned by someone else, you can claim ownership. If it wasn’t, you can smoothly go on to the next step.
  4. Choose a business category. On this screen you will be given a list of business categories to choose from. Be keen to choose the category you want customers to identify your business for.
  5. Add a location. On this screen you will have to add the location your shop is located for businesses with storefronts. If your business is a service type, add your area of operation. Google only allows an area within two hour drive radius from your central location.
  6. Add your website and phone number. Use your store phone number and not that of a remote call centre. If you don’t have a website you can use the information from your profile to create a website. Then click finish.
  7. Choose a verification method. You can verify your account through video, sms, call or email. Most of the time Google selects for you how you will be verified but at times you will have to select your desired method.
  8. After successful verification, your business will be visible to the public.

This entire process would take you at most 20 minutes only.

Screen grab when creating a Google Business Profile.
Setting up a profile is easy and free

The verification process takes up to two weeks, you’ll need a little patience. If you want to speed up the process, verify your website on Google Search Console before verifying the Google Business Profile. We also have a guide on how to add a manager on your profile after you are done with verification m

Wasn’t that simple? Google Business Profile is a powerful tool that can accelerate your business growth if managed correctly. Familiarise yourself with GBP best practices by reaching out to a GMB expert.

Frequently Asked Questions

What is Google My Business and why is it important?

Google My Business (GMB) is a free tool that allows businesses to manage their online presence on Google, including Search and Maps. It’s important because it helps local businesses get discovered by potential customers and improves search visibility.

How long does it take to verify my Google Business Profile?

Verification typically takes a few days to a week. Most businesses verify via a postcard sent to their physical address with a code, but in some cases, phone or email verification might be available.

What information should I include in my Business Profile?

Include accurate and detailed information like your business name, address, phone number, website URL, hours of operation, and a description of your services. Add photos, respond to reviews, and keep your details up to date.

How do I create a Google Business Profile?

To create a profile, go to the Google My Business website, sign in with your Google account, and click “Manage Now.” Enter your business name, address, and other details, and verify your business to complete the setup.

Can I manage several locations with one Google Business account?

Yes, you can manage multiple business locations from a single GMB account. After setting up your first profile, simply add additional locations under the same account by going to the dashboard and selecting “Add Location.”

Talk to a GMB expert

For enquiries and Google business consultation. Save yourself from the hassle.

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